Branding

Warning: business branding can be painful.

A cow wouldn't thank you for pressing a red hot iron on its butt, and if we rebrand your business it might be painful—but you'll thank us.

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Courage required

Considering modifying your identity – your brand – can be a tough decision. The process of developing or changing your identity can be difficult—everyone wants to put in their two penny worth—and there's always someone who hates the new logo. But be brave and very courageous—if it needs doing, show leadership and go for it.

Effects of a great brand

1. It makes everyone in the company feel good.
2. If the company has a successful brand, if the image is well designed and not looking dated, it has a positive impact on employees. They feel proud.
3. It builds customer loyalty.
4. A good brand (remembering that a brand is more than just a logo or image) can have the power to cause customers to choose you again the next time. If their experience of your brand was positive last time, its easier for them to come back to you rather than spend time going through the decision buying process all over again.
5. It can create affection for your company.
6. People have their favourite companies in a range of categories. We have our favourite pub, our favourite curry house and our favourite provider of office supplies and so on. Often without realising it, we have developed an affection for someone's brand. Users of iPod and iPhones often develop a love of the whole Apple brand. This is very powerful. Can an affection be developed for your brand in your market? It can, but you have to work at it.
7. Brands make money.

For the above reasons, good brands keep the cash flowing.