Digital Printing

Digital Printing has come of age

It's fast, it's great quality and the information on each print (text, images, colour etc.) can be different, why do so few companies use it?

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Secrets of digital printing

Listen carefully. Digital Printing is a really smart way of cutting costs and upping your ROI for certain types of printing. It's so easy, it's like printing money. We're going to reveal Seven Secrets of Digital Print Technology.

The Secret Seven

Secret One: Digital print can be turned around in 24hrs if required (excluding design time). Digital printing is very fast.

Secret Two: Digital Print is great for low run jobs. Instead of having multiple thousands of a brochure printed you can afford to have a short run, then change the brochures and have another short run. Short is typically 500 or less, but it can be higher depending on the job. High runs are not economical on digital print.

Secret Three: Digital Print is tops for text personalisation. You can personalise the print way beyond the simple use of the readers name. You can personalise any of the text. So that if you know your customers well enough, you can personalise paragraphs, tables of information or anything which can be typed.

Secret Four: Digital Print is tops for image personalisation. That’s right. You may already have known the above, but many people do not realise that you can insert different images into a brochure. For example, if you were targeting people according to the make of car they drove, then you could have their make of car inserted into their personalised brochure. Let’s say you had a database/spreadsheet of all your customers and in that database you had their name, make of car and insurance renewal date. You could have a bunch of brochures printed, personalised for their name, their make of car (as a picture) and sample prices based on their car and age.

Wow!

Think about it, you can change names, addresses, words, logos and pictures on every page that is printed. Documents unique to the individual!

Secret Five: It doesn’t have to just be brochures and letterheads and flyers, you can print on many promotional items, point of sale items, CDs and more.

Secret Six: The printing quality, with the latest machines, is as good as traditional litho printing.

Secret Seven: We haven't got a secret seven yet, but all the best lists of secrets always come in sevens, so as soon as we discover a seventh, it'll be right here.

Want to talk about it? Then get in touch. 01746 767319